Thursday, October 7, 2010

Common Logo Designing Mistakes












Hi friends, As this is my first post , So today I would like to tell you about some common mistakes which people usually do while designing logos for clients or for themselves.

Logo is a visual personality of your business. It projects the image of your business. So, its an essential part of your business. Quality of Logo suggests a superiority and inferiority of products. It shows a first impression of your business. Some of the common Logo mistakes that you can avoid.

1. Avoid Using Clipart as Logo

Many Softwares distribute clipart images but any one who is familiar with that software will easily recognize your copied logo. This reduces the crediblity of your Business.

2. The "Letters" Logo

Using the text as your logo will restrict the ability to express your company's uniqueness and memorablity. But still you can increase your logo's effectiveness by altering the letters and see if your logo works, If it works -its good otherwise need to consider a visual element.

3. Avoid using Filters

Try to make your Logo simple. Avoid adding special effects to it. Filters like glows, drop shadows etc because they can be distracting when applied to Logo. Don't give your Logo a raindow effect - means do not use more than three colors and make sure your logo should be able to impress in Black and white, without any effects.

4. Make it Simple

Always try to make your Logo simple yet attractive and memorable because complexity or photos integration leads to a poor Logo. Simle and Creative Logos have greater impact than complex ones.

5. No "hard n fast"

There are no hard n fast rule. The main motive is to make Client and viewers happy and satisfactory. No matters you are using Special effects, or text but you should use them is such a way that everyone likes it and alongwith it also projects a business image.

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